A Fresh Coat of Paint: A New Logo – 10th Aug 2018

Hey everyone, Daniel here!

 

I’m the guy who makes the graphics for Astrobase Command.

We’ve been at it plugging away on Astrobase Command at good speed since the last blog post we put out but I wanted to take this post and focus on a narrower slice of the work I’ve been doing.

As you may know, I joined the team in early 2014. Since then I’ve replaced the art style, every art asset (sometimes with several iterations), and made many new ones. With one big exception… the logo.
True, one of the first things I did was to make the existing logo a bit more appealing and in tune with the retro style, but it was very much still the same design as before.

Ever since then it’s been one of those things I kept wanting to get to but I always had bigger fish to fry (there are a lot of things to do when you are the entire art department of a game this size).

However, recently I finally reached a point where the old logo just couldn’t keep up with the changes in art style since we started. Which combined with its extremely distinct styling making it increasingly difficult to use in combination with other assets. For example it kind of looked out of place with the new website design.

Some of things I’m referring to are the secret cool art stuff I mentioned in a blog post a while back that we still haven’t showed or even told you what they are. But don’t worry, they are still coming. As with everything else that’s part of making a game, the reality of adding stuff in is always more complex than just plopping it in there after the initial content creation process.

Without further ado, here’s the new logo:

 

The new Astrobase Command Logo

 

As you can see, this is a pretty distinct departure from the old logo.

I hope you can appreciate why I decided to take some pretty large strides design wise and made a logo that is much less complex and should be able to stand the test of time a bit better, while also being more flexible across various use cases.

Why does any of this matter? Well, the logo is pretty much the first thing that greets the players both in the game and on the website and needs to be both memorable and look good. It’s important for us (and especially me) that we meet those expectations.

Cheers,
Daniel
 

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