Astrobase Dev Update: Even Indie Sci-Fi Games Need To Invest in Media Analytics

Max – @Max_Shields

Hi everyone!

I spent the week gathering data to help us shape our social media and marketing plans. As a small indie team, we certainly don’t have the budget to hire large marketing firms to give us ready-made cheat sheets. Drawing inspiration from the immortal MacGuyver, I used some duct tape and pop caps to whip up a homemade analysis.

Without getting into mind numbing detail, I pored over information from Kickstarter, Twitter, Steamspy and Google Trends to paint a picture of what we have done in the past and how other projects have tackled the problem of gaining visibility. A note to all of you eager analysts-in-the-making: Google Trends is awesome.

This legwork, captured in an Excel spreadsheet (also worth becoming friendly with, if you haven’t already done so) and Powerpoint, has opened up a series of options we had not considered before, so it has proven a useful investment of time, even if it wasn’t directly related to game development.

Now I need to find some toad tongue, bonemeal, and eye of newt to see if I can cast the arcane website SEO enchantment.

Daniel – @Polygonatron

Hey everybody!

This week I worked on figuring out how the filing cabinet should work. It’s a deceptive object as it could potentially be a quite powerful tool to manage a lot of information in the archives but at it’s surface just looks like a filing cabinet. We now have a starting direction to go in, this allows us to test the harder to predict issues as we do some prototyping during it’s early implementation.

In addition to that I’ve been getting back to working on the sections that remain to be made. Next week I should have some screenshots to show you guys.

Dave – @Dave_Astrobase

Hey guys,

This week worked a ton on missions. Not much more to say!

From the entire team: have a happy Thanksgiving, everyone! That means you too, gamedevs. Take some time to enjoy yourselves with your families!

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